{"id":16817,"date":"2025-06-25T09:37:58","date_gmt":"2025-06-25T07:37:58","guid":{"rendered":"https:\/\/shumans-monini-stage.ccws.it\/?post_type=project&#038;p=16817"},"modified":"2025-07-15T16:10:49","modified_gmt":"2025-07-15T14:10:49","slug":"on-the-trail-of-goodness","status":"publish","type":"project","link":"https:\/\/shumans-monini-stage.ccws.it\/en\/project\/on-the-trail-of-goodness\/","title":{"rendered":"On the trail of goodness"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-spaced\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-green-color has-text-color has-link-color has-x-large-font-size wp-elements-5c5c094db452103e18b90f22196e6ff7\">Horizon 2030<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-green-color has-text-color has-link-color wp-elements-13352cfd01285c07f4e75bb9bee85d2c\">Enhance our transparency by sharing all steps in the supply chain.<\/h5>\n\n\n\n<div style=\"height:0.2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>OUR COMMITMENT<\/strong><\/h6>\n\n\n\n<p>We want to increase the&nbsp;<strong>traceability of our products<\/strong>&nbsp;by investing in blockchain technology. We want to make every step in our process transparent, to renew and consolidate your trust in the excellence and superior quality of Monini products.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>More transparency for our consumers<\/strong><\/h6>\n\n\n\n<p>We are continuing to invest in managing the safety and traceability of our products. The aim? To ensure each consumer can source full details of our olive oil\u2019s journey, simply by scanning a QR code on the bottle.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>100% Made in Italy, etico e sostenibile<\/strong><\/h6>\n\n\n\n<p>Our labels will also become windows onto production and processing methods, bringing transparency to our ethical standards and our commitment to environmental sustainability.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Blockchain security<\/strong><\/h6>\n\n\n\n<p>We will enhance the traceability of our products through blockchain technology The inalterability of information guaranteed by this technology is a key element for the operators in our supply chain and for our consumers, with whom we aim to build an increasingly solid relationship, grounded in 100 years of trust.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:0.5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-cards\">\n<div class=\"wp-block-column\">\n\n<div class=\"card card-square \">\n\t<div class=\"card-body\">\n\t\t\t\n\n<h6 class=\"wp-block-heading has-text-align-center has-small-font-size\">OGGI<\/h6>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Product traceability of Selezione Italiana products<\/h3>\n\n\n\t<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column\">\n\n<div class=\"card card-square \">\n\t<div class=\"card-body\">\n\t\t\t\n\n<h6 class=\"wp-block-heading has-text-align-center has-small-font-size\">DOMANI<\/h6>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Tracciabilit\u00e0 in block chain dei prodotti 100% italiani e alcuni prodotti comunitari.<\/h3>\n\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:0.5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"block-animated animation-block \">\n\t\n\n<h2 class=\"wp-block-heading has-text-align-center has-x-large-font-size\">Why this is important<\/h2>\n\n\n\n<div style=\"height:0.5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\t<section class=\"motivations \">\n\t\t\t\t\t<div class=\"motivation-item\">\n\t\t\t\t<h6><span>01<\/span><span>WHY WE TRACE OUR FOODS<\/span><\/h6>\n\t\t\t\t\t\t\t\t\t<div class=\"PillarContent_descContainter__epMQZ\">\n<div class=\"PillarContent_descContainterContent__eE8HR\">\n<p>Before reaching our table, each food product goes through different steps, from production, processing to distribution.\u00a0<strong>Tracing<\/strong> its journey boosts chain efficiency, with the optimisation of data and information.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2098 size-medium\" src=\"https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/Sulle-tracce-della-bonta\u0300-1-700x271.jpg\" alt=\"\" width=\"700\" height=\"271\" srcset=\"https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/Sulle-tracce-della-bonta\u0300-1-700x271.jpg 700w, https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/Sulle-tracce-della-bonta\u0300-1-1024x397.jpg 1024w, https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/Sulle-tracce-della-bonta\u0300-1-768x298.jpg 768w, https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/Sulle-tracce-della-bonta\u0300-1.jpg 1440w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"motivation-item\">\n\t\t\t\t<h6><span>02<\/span><span>MINDFUL CONSUMERS AND TRASPARENT LABELLING<\/span><\/h6>\n\t\t\t\t\t\t\t\t\t<div class=\"PillarContent_descContainter__epMQZ\">\n<div class=\"PillarContent_descContainterContent__eE8HR\">\n<p>When we buy a product, we are increasingly discerning as to its provenance and characteristics. For edible oils, for instance,\u00a0<strong>labels<\/strong> are key to identifying the differences between products (virgin, extra virgin, etc.) and their origins (regional, national, European, etc.), especially when there is a preference for Italian-made products.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"motivation-item\">\n\t\t\t\t<h6><span>03<\/span><span>DIGITAL INNOVATIONS IN THE FOOD INDUSTRY<\/span><\/h6>\n\t\t\t\t\t\t\t\t\t<p>Digital technologies enable agri-food companies to reduce times and costs*, while also helping consumers to make safe choices. The FAO describes\u00a0<strong>Blockchain<\/strong>\u00a0as a unique\u00a0<strong>opportunity for the agricultural sector,<\/strong>\u00a0with three important benefits: an open digital ledger, improved transparency throughout the supply chain and increased ease of data recovery in critical health situations**.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"motivation-item\">\n\t\t\t\t<h6><span>04<\/span><span><\/span><\/h6>\n\t\t\t\t\t\t\t\t\t<p>*Smart AGriFood Observatory (2019) \u2013\u00a0 Digital technology takes the field, but the game is all about the supply chain (\u201cIl digitale scende in campo, ma la partita \u00e8 la filiera\u201d).<\/p>\n<p>** FAO (2018) \u2013 Emerging Opportunities for the Application of Blockchain in the Agri-food Industry.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"slider-info \">\n\t<div class=\"container-wrapper\">\n\t\t<div class=\"swiper swiperInfo\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"card card-square\">\n\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h1\">\n\t\t\t\t\t\t\t\t\t\t44%\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tof the world\u2019s consumers pay attention to origin and supply chain transparency\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"card card-square\">\n\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h1\">\n\t\t\t\t\t\t\t\t\t\t53%\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tEuropean citizens are very careful about food origin\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"card card-square\">\n\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h1\">\n\t\t\t\t\t\t\t\t\t\t42%\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tof Italian companies have implemented digital traceability solutions\r\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"card card-square\">\n\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h1\">\n\t\t\t\t\t\t\t\t\t\t2 out of 10\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tof the world\u2019s major food retailers will be using Blockchain by 2025\r\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"card card-square\">\n\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h1\">\n\t\t\t\t\t\t\t\t\t\t+270%\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tthe value of the Agriculture 4.0 market in Italy from 2017 to 2018\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"card card-square\">\n\t\t\t\t\t\t\t<div class=\"card-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"h1\">\n\t\t\t\t\t\t\t\t\t\t80%\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tItalians use labels to distinguish between different types of olive oil\r\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<\/section>\n\n\n<div style=\"height:0.5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"550\" src=\"https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/1-4.jpg\" alt=\"\" class=\"wp-image-2104\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"550\" src=\"https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/2-3.jpg\" alt=\"\" class=\"wp-image-2105\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1772\" height=\"1799\" src=\"https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/3-1.jpg\" alt=\"\" class=\"wp-image-2106\" srcset=\"https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/3-1.jpg 1772w, https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/3-1-689x700.jpg 689w, https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/3-1-1009x1024.jpg 1009w, https:\/\/shumans-monini-stage.ccws.it\/wp-content\/uploads\/2025\/06\/3-1-768x780.jpg 768w\" sizes=\"auto, (max-width: 1772px) 100vw, 1772px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Supply chain traceability and transparency: safeguarding Italian excellence by clearly labelling our extra virgin olive oil.<\/p>\n","protected":false},"author":3,"featured_media":4454,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"cat_project":[241],"status_project":[247],"sdg_project":[],"class_list":["post-16817","project","type-project","status-publish","has-post-thumbnail","hentry","cat_project-in-the-bottle-en","status_project-on-track-to-reaching-the-target-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On the trail of goodness - Monini<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On the trail of goodness - Monini\" \/>\n<meta property=\"og:description\" content=\"Supply chain traceability and transparency: safeguarding Italian excellence by clearly 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